Since 1927, Winalot® have believed that a dog makes a family.

Only a dog can bring such infectious enthusiasm to a long walk in the country. Only a dog can be such a perfect, patient playmate for the kids. And only a dog can dispel all gloom, tension and work-stress with a single explosion of excitement every time you walk through the door.

But to be the beating heart of your family, your dog needs a meal that provides all the nourishment, vitamins and minerals he needs to help keep him fit, healthy and vivacious. That's why Winalot® uses wholesome, quality ingredients and contains 9 added essential vitamins and minerals.

All you’re expected to do during this campaign is feed your chosen Winalot® product to your dog, and leave your opinion on the ‘My Testimonials’ tab to let other dog owners know your opinion! To apply, it is essential that you, and your dog, fit the following criteria:​

• You own 1-3 dogs
• Your dog(s) is over 12 months old and under 7 years old
• You regularly buy your dog’s food from grocery stores
• You spend less than £5 on your dog’s food

It is extremely important that you fit these criteria before applying otherwise your dog may not get the full Winalot® experience!

The entry survey will give you a choice between the following 12 Winalot® products. You should choose the ONE product you’d like to trial during this campaign. The product you choose should reflect your dog’s size, as well as flavour preference. 

Winalot® Perfect Portions
Small pouches ideal as a meal for small dogs, or a topper to dry food for medium to large dogs! Available in:

1. Chicken & Carrots; Beef & Potatoes; and Lamb & Carrots in Gravy 

2. Beef & Carrots; Chicken & Peas; Lamb & Green Beans in Jelly 

3. Chicken & Carrots in Gravy 

4. Chicken & Carrots; Beef & Potatoes in Gravy 

5. Beef & Carrot; Chicken & Peas in Jelly

Winalot® Dry Dog Food
Dry dog food for adult dogs! Available in:

6. Winalot® Dry Dog Food - Beef

7. Winalot® Dry Dog Food - Turkey

8. Winalot® Dry Dog Food - Salmon 

Cans of hearty food 
An ideal meal for medium to large dogs! Available in:

9. Winalot® Hearty Duos - Turkey & Lamb; Duck & Chicken; Chicken & Tripe

10. Winalot® Hearty Casseroles - Chicken & Veg; Beef, Pasta & Carrot; Lamb, Rice & Carrot

11. Winalot® Simple Selection - Chicken, Tuna, Beef & Veg in Jelly

Winalot® Shapes
Every day dog biscuits for adult dogs!

12. Dog biscuits 

You know your dog better than anyone, so you’re in the perfect position to give us their opinion – once your dog is used to his / her Winalot® food, share their opinion on our campaign page by completing your testimonial! Here’s how:

1. Go to The Insiders’ website, log in, and go to the campaign page 
2. Click the ‘My Testimonial’ tab and click on “Write your Testimonial”
3. Fill in the form – you can even add photos and video URLs! – and click “Submit Testimonial”