At PRO PLAN® everything has a simple aim – to help improve the lives of dogs and their owners through the power of nutrition. The OPTINUTRITION™ range helps support your dog’s long-term health with tailored, scientifically proven benefits. 

Purina® PRO PLAN® was created to put the latest Purina® studies to work in a nutrition range available to everyone:

• Purina® PRO PLAN® with OPTISTART® - helps support puppy's immune response up to 50% more* and helps to maintain strong, natural defences thanks to colostrum
• Purina® PRO PLAN® with OPTIBALANCE® - is made with high quality pieces of chicken and enriched with Vitamin D, Calcium and EPA/DHA from fish origin, to deliver nutritional performance, and help promote adult dogs' overall health
• Purina® PRO PLAN® with OPTIDERMA® - helps reduce possible skin discomfort associated with food sensitivity thanks to selected source of protein (more than 90% coming from salmon), and the inclusion of skin targeting nutrients such as zinc, essential fatty acids and vitamins A, E, & B
• Purina® PRO PLAN® with OPTIWEIGHT® - promotes adult dogs’ effective body fat loss up to 60% within 12 weeks and healthy weight maintenance afterwards with good management of appetite, thanks to high protein and 40% less fat** and adequate fibre levels. This product is also appropriate for sterilized dogs.

Your Insiders pack will include:

• Dependent on your dog’s life stage or condition, you will receive either:
  • Purina® PRO PLAN® Medium Adult with OPTIBALANCE: Chicken 
  • Purina® PRO PLAN® Medium Adult Sensitive Skin with OPTIDERMA: Salmon 
  • Purina® PRO PLAN® Large Robust Adult with OPTIBALANCE: Chicken
  • Purina® PRO PLAN® Large Robust Puppy with OPTISTART: Chicken
  • Purina® PRO PLAN® All Sizes Adult with OPTIWEIGHT: Chicken
• 1x campaign guide
• 1x PRO PLAN® measuring cup
• 1x PRO PLAN® product brochure 
• 1x Milestone Card for those with puppies!

You know your dog better than anyone, so you’re in the perfect position to give us his / her opinion. Go to The Insiders’ website and share your dog’s opinion on our campaign page by completing the following campaign tasks:

1. Replace your dog’s meals with your Purina® PRO PLAN® product gradually over 7 days and feed the recommended amount* split into 2-3 meals . Observe how your dog is enjoying their food, pay attention to their digestion and coat condition
2. Share your honest opinion by leaving reviews online
3. Share pictures of your dog enjoying Purina® PRO PLAN® by posting photos on our photo gallery
4. Complete the End Survey that will be sent to you in the final week of the campaign 

*See the section below for Feeding Guidelines

Remember: only the most active Insiders will be selected for future campaigns, so it is important to complete all your campaign tasks.

Happy dogs are everywhere online, so share your Purina® PRO PLAN® experience on your social media networks! Don’t forget to use the campaign hashtags: #InsidersProPlan, #TheInsidersUK

It’s super important you feed your dog the right amount of food, so click here for feeding guidelines for all products and dog sizes. 

If you receive OPTISTART for puppies, click here to watch a feeding guide from PRO PLAN® themselves!

Join Club PRO PLAN® online to get the most relevant advice about making your dog's world amazing at every stage of life. Register here.