Smell like a Man, Man.
48 hours tamed sweat and odour protection - for real men.
You’ve finally decided to tackle your odour with Old Spice, and with it, you’ve taken your first tentative steps on the road to smelling like a real man.
Now you, along with another 299 unique and manly Insiders, have the opportunity to smell like a man, man. Try the different products, Odour Blocker and Lasting Legend sprays and sticks, tell us how they have elevated you to demigod status, and then help lesser beings to navigate the high seas of manliness.
We want to hear all about your experience and then it’s over to you to spread the word!
DISCOVER THE PRODUCT
SHARE THE FUN
ACTIVITIES
REPORTS
COMPLETE THE END SURVEY
Open your pack and get to know the product. Share your first impression with us and on social. Add an unboxin picture or video!
Get the word out: connect with friends, family and co-workers. Introduce them to product. Use your talktools and share your samples.
Join in! Take pictures, share on social media and comment on the blog to make this campaign the talk of the town.
Tell us all about your conversations! Send us a report each time you have spoken to someone about this campaign.
Give us your final opinion and experience about this product and this campaign by completing the end-survey
Old Spice have brought out two manly new products. Want to know about them? Course you do, man!
Old Spice Odour Blocker
Old Spice Odour Blocker, fresh antiperspirant and deodorant spray and stick, blocks odour by surgically removing it from existence for 48 hours. This is a metaphor, but sometimes you have to perform real surgery to make a point. No more bad armpit smell and excessive sweating - only pure manliness.
Old Spice Lasting Legend
Old Spice Lasting Legend antiperspirant and deodorant spray and stick is the only substance on earth that can be used to build both an 85,000-seat football stadium and a lumberjack smartphone. It’s also a deodorant for men that protects from profuse sweating and brings out a true manliness.
In your manly Insiders VIP pack, you'll be getting:
So, you’re smelling great and everyone’s noticing - men want to be you; women want to be with you. You cannot be tamed. Here’s how you can let all the guys you know just how good it feels to be the alpha dog, and make sure all the women in your life know that their men could smell as good as you do: