For the next six weeks you and your baby will have the opportunity to discover and try

LITTLE STEPS® Follow-on Milk, suitable from 6 – 12 months of age.

LITTLE STEPS® Follow-on Milk is enriched with Iron to help support normal cognitive development. It also contains Calcium and Vitamin D for the normal growth and development of bones. Vitamin D also contributes to the normal function of the immune system in children.

Once you and your baby have had the opportunity to discover LITTLE STEPS® Follow-on Milk, you’ll be able to share your thoughts with friends and family, as well as provide us with useful feedback.

We look forward to you sharing your opinion with us, telling us what you talked about and answering our surveys along the way.

What can you expect with your exclusive LITTLE STEPS® Follow-on Milk pack from The Insiders?

For you and your baby:

• 1 x 800g tin of LITTLE STEPS® Follow-on Milk
• 1 x Campaign Guide
• 1 x Set of Baby Milestone Cards
• 1 x Baby Milestones Frame
• 5 x £1.00 off voucher for 1 x 800g tin of LITTLE STEPS® Follow-on Milk

To share with other parents:

• 5 x Set of Baby Milestone Cards
• 5 x £1.00 off voucher for 1x 800g tin of LITTLE STEPS® Follow-on Milk

1. Discover LITTLE STEPS® Follow-on Milk

Your main campaign task here is to discover LITTLE STEPS Follow-on Milk (suitable for babies from 6 to 12 months) with your baby over the next few weeks. And, if you do need them, the SMA Careline® Team will be on hand to support you with your parenting and feeding queries, and to answer any questions you have.

2. Share your journey

We want you to share your experiences of LITTLE STEPS Follow-on Milk in person, by talking with other parents of babies between 6 and 12 months, and by giving them one of the £1.00 money-off vouchers. You can also share your experience online by leaving your reviews, and posting pictures and videos on social media using the campaign hashtags #InsidersLittleStepsFollowonMilk, #Ad, and #TheInsidersUK.

3. Tell us all about your experience

Let us know what you and others think of LITTLE STEPS Follow-on Milk. Get busy chatting on the campaign blog, send us your short conversation reports, leave your product reviews, and most importantly, complete the end survey sent out once the campaign has finished.

Baby Milestones

Reaching milestones is a very individual thing, and of course, every little one develops at their own pace. But here are a few things that you might expect over the period between six and twelve months:

• At 6 months
  Baby starts to creep along the floor; passes things from one hand to the other, starts sitting unaided, starts to understand simple words, responds to his or her name

• At 7 months
  Enjoys dropping things on the floor, plays simple games like peekaboo, begins to respond to ‘no’, finds partially hidden objects

• At 11 months
  Understands object permanence, crawls up the stairs (supervised), makes sounds with changes in tone

• At 12 months
  Responds to simple spoken requests and directions, uses basic gestures, like shaking his or her head ‘no’ or waving ‘bye-bye’, says ‘mama’ and ‘dada’, looks at the right image or object when it’s named, starts to use things correctly, may take a few steps without holding on, may stand alone. 

​You might find these milestones in the baby books. But there is more to development. Baby clapping when she sneezes. Sitting in his first sand pit. Smiling and dancing to your favourite pop song. This is development too.